Advertising and Funding from financial corporations

TD BANK: “Forever Prood, Forever Progressing”


BMO made a commercial using Canada’s Drag Race superstar Priyanka – causing a Canadian customer to called in inquiring why drag was used in their promotions. (2021)

RBC ( Royal Bank of Canada )


In October 2022 a commercial appeared about VISA, explaining the new logo for Visa. During the commercial about their new logo, they flash a Gender Neutral Washroom sign – with their logo colours.


December 15, 2022 by Eva Kurilova


Story ARC: The money behind a plot to push gender ideology into Canadian classrooms

Updated: May 24 2019 by Eva Kurilova

In the 2019 TEACH Magazine Special Issue: Out of the Closet and into the Classroom, an article titled “SOGI: Getting the Terminology Right” informs readers that experts say teachers must be open to using terms like gender-fluid, two-spirit, trans, and cisgender in the classroom.

Just who are the experts that think the classroom is the place to introduce these ideas to children? They aren’t educators, but rather activists from a private, Vancouver-based foundation called the ARC Foundation, whose main project is to implement sexual orientation and gender identity (SOGI) education throughout the country.

The ARC Foundation is partly funded by private interests and partly by taxpayer dollars. CRA records indicate that the foundation reported over $600,000 in private donations and just over $350,000 from other registered charities from 2016 to 2020, as well as more than one million dollars in provincial funding from 2017 to 2020. In 2020 alone, the ARC Foundation reported total revenue of $765,719.

The ARC Foundation’s sole program, SOGI 1 2 3, has made its way into all 60 BC school districts and six school districts in Alberta. The program is well on its way to expanding into all of Alberta, and the foundation has its sights set on the rest of Canada as well.



Royal Bank of Canada donated $60,000 via the ARC Foundation to be put towards educating staff and buying books for elementary schools.

RBC has a long history of supporting LGBT+ causes and initiatives. In particular, the bank is currently a sponsor of OK2BME, an Ontario-based counselling project for young adults. The project offers services like Gender Journeys, described as:

a group for gender diverse youth ages 12-18 who are interested in better understanding their gender or gender transition.SOURCE


This is not a letter, rather it is an excerpt from the minutes of a meeting of the Burnaby D.P.A.C held on October 16, 2017 and attended by several dozen people including Trustee Baljinder Narang, Vice Chair of the Burnaby Board of Education. It shows that RBC is funding SOGI with a $200,000 payment. Of that amount, the Burnaby Board of Education expects to receive $2,000 in 2017.